PPC · MANAGED IN-HOUSE
Google Ads Management for Contractors
Managed in-house · No long contracts · Cost per booked job, not cost per click
100+
Websites Shipped Since 2015
30+
Custom CRMs Built
2
Clients Per Metro, Max
Built By Us
By Nick Peist, Founder · Last updated July 2026
We audited a roofing client spending fourteen thousand a month on Google Ads whose agency reported a twelve dollar cost per lead. The real cost per booked job was over eleven hundred dollars, because ninety percent of those leads were form fills from people outside the service area who never answered the phone. Nobody had connected the ad account to the CRM, so nobody could see it.
The Number Your Agency Reports Is Not The Number That Pays You
Loosen the match types, widen the radius, count every form fill, and the number drops. Cost per booked job only appears once the ad account talks to the CRM, and that plumbing is the part that gets skipped.
$1,100
Real Cost Per Booked Job
The same account was reported at $12 per lead. Cost per lead is the easiest metric to make look good and the least connected to revenue.
Where Contractor Ad Budgets Leak
The same four leaks, in almost every account we audit. None are exotic and none need a rebuild to fix.
Broad Match, No Negatives
You pay for trades you do not work in and jobs you do not take.
Radius Too Wide
Set to 50 miles when the crew will not drive past 25.
LSA Fighting Search
Local Service Ads bidding against your own campaigns for one customer.
Ads Pointed At The Homepage
No page about the thing they actually searched for.
What We Do, And What We Refuse To Do
What You Get
- +Managed in-house. No white-label, no offshore desk.
- +The person who builds the campaign answers your questions.
- +Conversion tracking wired to the CRM, not just to form fills.
- +Two clients per metro maximum, never your competitor.
What We Will Not Do
- −Sell Google Ads as a standalone service.
- −Take a percentage of ad spend.
- −Report cost per lead and call it a result.
- −Point paid traffic at a site that does not convert.
See Exactly Where Your Ad Budget Is Leaking
The First Ninety Days
- 01
Diagnose And Wire
Audit the account, pull 90 days of search terms, connect conversion tracking to the CRM, turn on call tracking with outcome recording.
- 02
Restructure
Negatives built from real search terms, match types tightened, geography enforced, LSA split from Search, landing pages for the top three queries.
- 03
Report On Booked Jobs
Enough closed jobs attributed back to campaigns to replace cost per lead with cost per booked job. Usually three to five times higher than what was reported before.
Which Trades This Works Best For
Google Ads earns its keep where the job is worth thousands and the customer is buying today. It is a poor fit where the ticket is small and the click costs the same.
Strong Fit
Roofing after a storm, HVAC in a heat wave, emergency plumbing, water damage restoration. A $40 click returns on a job worth thousands.
Weak Fit
Low-ticket recurring services where lifetime value takes a year to build. Organic and LSA carry the load better.
Dental And Legal
Higher cost per click, higher case value. The deciding factor is whether the front desk answers fast enough.
The Real Question
Can you answer the phone inside five minutes? That is an operations question, and it decides whether ads work at all.
Receipt
Verifiable
Claim
Reported cost per lead and real cost per booked job are not the same number.
$12 vs $1,100
Source
Client Google Ads account cross-referenced against their CRM close data
Pulled
2026-07
Caveat
One roofing account at $14K per month spend. Your gap will differ. The point is that nobody had measured it.
Named Result
+137%
Google Impressions In 90 Days
Paid and organic were run as one funnel rather than two budgets. The ad account fed the same CRM the organic leads landed in, so for the first time every booked job could be traced back to the campaign that produced it.
The Yaros Company · Hamilton, NJ
Read the Case Study
COMMON QUESTIONS
What Operators Ask Before They Start
Last updated July 2026 · Reviewed by Nick Peist, Founder
What does Google Ads management cost?
Google Ads is part of the bundled platform starting at $5,450 per month, which includes the website, CRM, SEO and AEO. Ad spend is separate and goes directly to Google. We do not take a percentage of spend, because that structure rewards us for spending more of your money rather than for booking more jobs.
Do you manage Local Service Ads as well as Search?
Yes, and they need managing together. Running LSAs and Search campaigns in the same market without coordination means the two compete for the same query and you pay twice for one customer. We manage both in one account view and set the split by which one produces booked jobs in your market.
How fast does Google Ads produce leads compared to SEO?
Ads produce calls within days, SEO takes months. That is the honest trade. Ads stop the moment you stop paying, and SEO compounds. Most contractors we work with run ads to cover the gap while the organic and AI visibility work matures, then reduce ad spend rather than eliminate it.
Why do you refuse to sell Google Ads by itself?
Because paid traffic sent to a site that does not convert is the most expensive possible way to find out the site is the problem. We would be taking a management fee to pour money into a leak. If ads are genuinely all you need, an ad-only shop will serve you better and cost less.
Who actually manages the account day to day?
We do, in-house. There is no white-label partner and no offshore desk. The person who builds the campaign answers your questions directly. At two clients per metro maximum, we are never running your account alongside your closest competitor's.
What happens to the ad account if we stop working together?
The Google Ads account is yours and stays yours. We work inside your account rather than a shared agency account, so there is nothing to migrate and no hostage situation. You keep the history, the conversion data and the negative keyword list we built.
WORK WITH US
SEE WHERE YOUR AD BUDGET IS LEAKING
Every build starts with a free 30-minute diagnostic. We show you exactly where your current site is leaking leads and what we would ship to fix it.
An ad account builds years of conversion history. If you changed agencies tomorrow, would that history be yours?
Most owners have never been asked. Nobody hands you a checklist when you build a digital foundation.
Status of what you depend on
- 01The ad accountUnverified
- 02The conversion historyUnverified
- 03The customer dataUnverified