THE GEO AGENCY FOR CONTRACTORS
OPTIMIZED FOR THE ENGINE. NOT JUST THE RANKING.
Princeton + Georgia Tech research: GEO content = 30-115% higher AI citation rate
01 / WHAT IS A GEO AGENCY
GENERATIVE ENGINE OPTIMIZATION IS THE NEW SEO.
GEO stands for Generative Engine Optimization. It is the discipline of engineering your website, schema, entity data, and content so that generative AI engines like ChatGPT, Perplexity, Google AI Mode, and Gemini cite your business by name inside their generated answers.
A GEO agency does three things a traditional SEO agency does not: engineers schema and entity data for machine extraction, publishes and maintains llms.txt for AI crawler access, and writes content in the quotable-passage format that AI engines prefer to cite over traditional long-form blog content.
Princeton and Georgia Tech research published in 2024 found that GEO-optimized content achieves 30 to 115 percent higher citation rates inside AI answers compared to standard SEO-optimized content. That gap compounds every month.
02 / GEO VS. SEO
GEO AGENCY VS. TRADITIONAL SEO AGENCY. DIFFERENT SIGNALS.
Both matter. But the SEO playbook from 2018 is not what gets you cited by ChatGPT in 2026.
03 / THE GEO METHODOLOGY
FOUR SIGNALS. ENGINEERED IN PARALLEL.
A GEO retainer ships four work streams every month. Each one compounds differently. All four running in parallel is what separates GEO agencies from SEO shops adding AI as a checkbox.
Schema + entity engineering
LocalBusiness, Service, FAQ, Organization, and Person schema wired with cross-referenced @id properties so AI crawlers map your business as a single trusted entity.
Answer-first content architecture
Every service page engineered with the 'quotable passage' pattern — definitions, numbers, and named-source paragraphs that AI engines extract verbatim.
Multi-city GEO lift
For contractors serving 2+ markets, we build city-specific GEO pages with local entity data, service-area schema, and place-based citations.
llms.txt + AI crawler access
We publish and maintain llms.txt, ai.txt, and robots.txt rules tuned for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and every major AI crawler.
04 / PROOF
WHAT GEO LOOKS LIKE WHEN IT WORKS.
115%
Citation lift ceiling (Princeton + GT)
+500%
Form submissions in 90 days
4
Google AI categories owned in 90 days
#1
Featured AI Source in 30 days
THE FUTURE OF SEARCH IS NOT A LIST OF LINKS. IT IS ONE CITED ANSWER.
TERRITORY EXCLUSIVITY
ONE CONTRACTOR PER TRADE. PER CITY.
We do not work with two roofers in the same city. Not two HVAC companies, not two plumbers, not two painters. When you sign, your trade plus your city is locked. Your competitors cannot hire us.
If you sign
Your trade and city locks. Every call we generate is yours. No split attention, no conflicts of interest, no working both sides.
If your competitor signs first
Your trade in your city is closed. We will tell you directly and we will not build a similar system for anyone else in your market.
FAQ · GEO AGENCY
WHAT CONTRACTORS ASK BEFORE HIRING A GEO AGENCY.
Last updated April 14, 2026 · Reviewed by Nick Peist, Founder · Forbes 30 Under 30
What is a GEO agency?
A GEO agency specializes in Generative Engine Optimization — engineering websites, schema, and content so generative AI engines like ChatGPT, Perplexity, Google AI Mode, and Gemini cite the business inside their generated answers. Wildfire Media is a GEO agency purpose-built for home service contractors.
How is GEO different from SEO?
SEO optimizes for the ranked list of blue links. GEO optimizes for the AI-generated answer that appears above those links and that 80 percent of users now read without clicking. GEO weights schema depth, entity cross-references, fact-density, and llms.txt accessibility — signals most SEO agencies do not engineer.
Is GEO the same as AEO?
Close. AEO (Answer Engine Optimization) is about winning citations inside the AI answer. GEO (Generative Engine Optimization) is the content engineering discipline that produces it. The signals overlap roughly 90 percent. Wildfire ships both as one bundled retainer.
What does a GEO agency charge?
Wildfire bundles GEO, AEO, SEO, and Local SEO into one $2,500 per month AI Visibility Retainer. Standalone GEO specialists typically charge $3,000 to $5,000 per month for GEO alone. We bundle because GEO without a ranking foundation does not compound — generative engines preferentially cite businesses that already rank top-10.
How long until a GEO agency shows results?
Citations begin appearing 60 to 90 days after the foundation ships. Schema, llms.txt, and entity data compound over six months. Multi-city contractors typically see the first lift in the highest-intent city queries first, then cascade to secondary markets over the following 90 days.
READY TO BE CITED BY AI?
BOOK A GEO STRATEGY CALL. SEE WHERE YOU SHOW UP — AND WHERE YOU DO NOT.
We audit your current AI citation footprint across all five engines and hand you the exact 90-day GEO playbook whether you hire us or not.