LIVE BUILD
LANDSCAPE SUPPLY · 25-TRUCK FLEET
Yaros Time
The Yaros Company · Hamilton Township, NJ
Truck dispatch, proposals, and job tracking for a 25-truck fleet.
TRUCK DISPATCHBRANDED PROPOSALSSTRIPE INVOICING
CUSTOM CRMS · THE MOAT
A CRM BUILT AROUND YOUR EXACT WORKFLOW.
Off-the-shelf platforms charge you per seat, every month, forever, and your data still belongs to them. We build the opposite. A platform shaped around your workflow, hosted and maintained by us, owned by you.
Fixed-price scope · 1-8 week delivery · you own the platform
A / REAL BUILDS
FOUR INDUSTRIES. FOUR CRMS. ALL CUSTOM.
These are not demos. Each one is running in production, handling real money, for the business whose logo is on it.
LIVE BUILD
MASONRY · COMMERCIAL RESTORATION
APS CRM
Anthony Pennacchi & Sons · Palm Beach, FL
Proposals, job tracking, and crew scheduling for commercial restoration.
RFP PROPOSALSJOB TRACKINGINVOICING
LIVE BUILD
AUTO REPAIR · INTAKE TO PICKUP
JR Auto CRM
JR Automotive · Confidential
Car intake, repair tracking, and automated customer emails.
CUSTOMER INTAKEREPAIR STATUSEMAIL AUTOMATION
LIVE BUILD
LEGAL · SOLO PRACTITIONER
Legal Time Tracker
Biotech IP Legal Consulting · Confidential
Track billable hours per client against retainer balance.
TIME TRACKINGRETAINER BALANCEPDF INVOICES
EVERY BUILD IS DIFFERENT. EVERY CLIENT OWNS THEIRS OUTRIGHT. NOT A LICENSE. NOT A SUBSCRIPTION. OWNERSHIP.
B / WHAT GETS BUILT
THE FEATURES YOUR SHOP ACTUALLY USES. NOTHING ELSE.
Off-the-shelf CRMs ship with hundreds of features. Most contractors use twenty. We build the twenty and skip the rest. Your office manager runs it on day one.
Lead Intake + Pipeline
Every inquiry captured from source through to signed estimate. One screen, not three.
Branded Proposals + Estimates
Your letterhead. Your terms. E-sign built in. Approved jobs move straight into the schedule.
Job Tracking from Start to Close
Estimated, scheduled, in progress, done. Four status moves. No dashboards your team ignores.
Automated Customer Follow-Up
Estimate sent, no answer in three days, the reminder goes out on its own. Nothing falls through.
Mobile-First for the Truck
Techs update job status from the driveway. Photos, notes, signatures. Role-based access.
Integrations That Matter
Phone system, Google Business Profile, calendar, QuickBooks export. Built to your stack, not ours.
C / THE PROCESS
FROM WORKFLOW CALL TO LIVE PLATFORM. FOUR STEPS.
01
STEP 01
30-MIN WORKFLOW CALL
We map how you actually run jobs today. Where leads come in. Who handles them. Where deals stall. What your office manager wastes time on.
02
STEP 02
FIXED-PRICE SCOPE
48 hours after the call you get a scoped, priced, timelined build document. The number is agreed before anything gets built. No surprise invoices.
03
STEP 03
BUILD + REVIEW CYCLES
A launch date agreed before we start. Weekly preview links. You see it come together in real time. Three feedback rounds included.
04
STEP 04
LAUNCH + OWN
Code, database, domain, and deployment handed over. Optional maintenance retainer. Fire us tomorrow and the platform keeps running.
D / THE NUMBERS
ONE BUILD. ONE BILL. NO SAAS TAX FOR LIFE.
Typical custom-dev shop
$75K-$150K
Cleveroad, TekRevol, and the rest start around $30K and climb fast.
Off-the-shelf subscription
Priced per seat
The bill grows every time your team does, and you never own it.
Wildfire custom CRM
Flat monthly
Setup, then one flat plan. Never per seat, and you own the platform.
Most contractors pay back a $20K custom build in six months of saved subscription fees. Every month after that is money they used to hand a SaaS company.
FAQ · CUSTOM CRMS
EVERYTHING CONTRACTORS ASK BEFORE THEY BUY.
Last updated July 2026 · Reviewed by Nick Peist, Founder
What is a custom CRM?
A custom CRM is a customer relationship management platform built specifically for one business's workflow rather than configured from a generic SaaS template. Custom CRMs include only the features the business actually uses, carry no per-seat licensing, and integrate directly with existing tools like phone systems, accounting software, and Google Business Profile. Wildfire builds custom CRMs in Next.js and React as a one-time setup fee plus a monthly plan that covers hosting, maintenance, and ongoing changes.
How is a custom CRM different from Jobber, ServiceTitan, or Housecall Pro?
Off-the-shelf platforms are subscription products with hundreds of features designed to fit every contractor, and most are priced per user, so the bill grows every time the team does. A custom CRM is built around one business's workflow and priced as a setup fee plus a flat monthly plan rather than per seat. Most operators use a fraction of an off-the-shelf platform's features while paying for all of them.
How much does a custom CRM cost?
Pricing depends on scope. Every build starts with a 30-minute workflow call, and a fixed-price scope is delivered within 48 hours, so the number is agreed before anything is built. The engagement is a one-time setup fee plus a monthly plan that covers hosting, maintenance, and ongoing changes. Contact Wildfire for pricing on a specific build.
How long does a custom CRM build take?
Every build gets a launch date agreed before anything starts, set by scope. A lead pipeline with proposals launches sooner than a full field platform with mobile and dispatch. Every build starts with a 30-minute workflow call and a fixed-price scope delivered within 48 hours.
Who owns the custom CRM after launch?
The client owns the custom CRM: the source code, the database, the domain, and all data inside. Wildfire hands over a complete repository, deployment access, and documentation. There is no per-seat charge and no vendor lock-in. Wildfire hosts and maintains the platform as part of the monthly plan, and if the client ever wants to take it elsewhere, the platform and its data come with them.
Can a custom CRM integrate with my existing tools?
Yes. Wildfire builds integrations with the contractor's existing stack: phone systems (Dialpad, RingCentral, OpenPhone), accounting software (QuickBooks, Xero), Google Business Profile, calendar systems, and SMS providers (Twilio). Integrations are scoped during the workflow call and priced into the fixed build cost. The custom CRM becomes the central hub that ties existing tools together rather than replacing them.
What if I need changes after launch?
Ongoing changes, security updates, and feature additions are covered by the monthly plan. Larger additions outside that scope are quoted as fixed-price project work before any development starts. Either way the client owns the source code and can hire any developer to make changes.
GET A CUSTOM CRM QUOTE
TELL US HOW YOU RUN JOBS. WE WILL BUILD THE PLATFORM.
Every build starts with a 30-minute workflow call. We map your current process, flag the gaps, and send you a fixed-price scope within 48 hours. No placeholder pricing.