A CRM BUILT AROUND YOUR EXACT WORKFLOW.

A custom CRM is a customer relationship management platform built specifically for one business's workflow rather than configured from a generic SaaS template. Custom CRMs include only the features the business actually uses, are owned by the client outright (no per-seat or monthly licensing), and integrate directly with existing tools like phone systems, accounting software, and Google Business Profile. Wildfire builds custom CRMs in Next.js and React for $10,000 to $70,000 one-time.

Off-the-shelf CRMs like Jobber ($49 to $349 per month), ServiceTitan ($1,000+ per month plus $5,000 setup), and Housecall Pro ($49 to $279+ per user per month) are subscription platforms with hundreds of features for every contractor. Custom CRMs are paid once and built specifically for one shop's workflow. Most contractors use 20 percent of off-the-shelf CRM features and pay forever for the other 80 percent. A $20,000 custom build pays itself back in roughly six months of saved subscription fees.

Wildfire prices custom CRMs from $10,000 to $70,000 as a one-time build, paid in three milestones. Most contractor builds (lead pipeline, proposals, invoicing, mobile, integrations) land between $20,000 and $50,000. Mobile-app builds with field crew access reach $200,000. Custom CRM dev shops like Cleveroad and TekRevol start around $25,000 to $30,000 and average $75,000 to $150,000 for similar scope.

Wildfire ships custom CRM builds in 1 to 8 weeks depending on scope. Simple builds (lead pipeline + proposals + invoicing) launch in 2 to 3 weeks. Mid-scope builds (above plus mobile, dispatch, payments) take 4 to 6 weeks. Full-scope builds with custom mobile apps and complex integrations take 6 to 8 weeks. Every build starts with a 30-minute workflow call and a fixed-price scope delivered within 48 hours.

The client owns 100 percent of the custom CRM after launch: the source code, the database, the domain, the deployment, and all data inside. Wildfire hands over a complete repository, deployment access, and documentation. There is no licensing fee, no per-seat charge, and no vendor lock-in. If the client wants to fire Wildfire and host the platform elsewhere, the platform comes with them.

Yes. Wildfire builds integrations with the contractor's existing stack: phone systems (Dialpad, RingCentral, OpenPhone), accounting software (QuickBooks, Xero), Google Business Profile, calendar systems, payment processors (Stripe, ACH), and SMS providers (Twilio). Integrations are scoped during the workflow call and priced into the fixed build cost. The custom CRM becomes the central hub that ties existing tools together rather than replacing them.

Two options. The first is a maintenance retainer ($300 to $1,500 per month depending on scope) for ongoing changes, security updates, and feature additions. The second is one-off project work billed at a fixed price per change. Either way, the client owns the source code and can hire any developer to make changes. Most clients use the maintenance retainer for the first six months, then move to ad-hoc project work as the platform stabilizes.