CASE STUDY · WEB + AI VISIBILITY · MASONRY RESTORATION
ANTHONY PENNACCHI & SONS
Palm Beach, FL · Paul Pennacchi, Owner · Anthony Pennacchi & Sons
Headline metric
#1
Google Map Pack for masonry restoration Palm Beach
+53%
Google impressions month-over-month
+120%
Pages indexed by Google
48
New service pages launched in March
1947
Year founded, now cited by Google AI as fact
Paul Pennacchi runs Anthony Pennacchi & Sons, a 78-year-old masonry restoration business based in Palm Beach, Florida. Family-owned since 1947, IMTEF-certified, with 50+ industry awards and a specialty in coastal salt-air restoration. The reputation was there. The digital presence was not.
We rebuilt the website from scratch with AI visibility baked in: schema for every service category, entity markup that names the historic preservation expertise, FAQ content engineered for AI ingestion, and city-by-city service area pages covering all of South Florida.
Within one month we held the #1 Map Pack position for “masonry restoration Palm Beach” and launched 48 new service pages covering 9 South Florida cities. We opened a brand-new Miami market that he was not appearing for at all before. Today, Google AI Mode cites Anthony Pennacchi & Sons by name with their 1947 founding, IMTEF certification, and salt-air expertise written as the authoritative answer for regional masonry queries.
Paul Pennacchi, Owner · Anthony Pennacchi & Sons
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